ACSPN: Professor Lai Oso urges focus on issue-based electoral campaign

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Professor Lai Oso, The president , Association of Communication Scholars and Professionals of Nigeria ( ACSPN), yesterday urged political parties and their supporters to champion issue -based and not personality - based campaigns , which promotes hate speech .

He gave the advice while giving the closing remarks at the presentation and launch of a research report , “Understanding Nigerian Media and Elections Through Research ( UNMETR ) : Analysis of the 2015 Presidential Election” at the Conference Room , School of Transport, Lagos State University ( LASU ) .
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Quoting the report , personality - driven campaign promotes hate speech , which was pervasive during the 2015 election . Oso said.

The report , which was presented by two researchers , Prof . Rotimi Olatunji and Mr . Ayo Oluwatosin , considered the role of the media , public relations and advertising in influencing election campaigns , hate speeches and the result afterwards , the level of compliance on advertising codes , and the level of involvement of local and foreign agencies in electioneering processes.

At the event , Oluwatosin noted that “The election process in Nigeria has been turbulent”, adding that this “makes the research very vital as elections are fast approaching .”

He said the media , Independent National Electoral Commission ( INEC ) , political parties, civil societies and relevant stakeholders should “take a cue from this report and make 2019 elections successful ”.

The vice chancellor of LASU , who was represented by the Deputy Vice Chancellor ( Admin ) , Prof . Damola Oke , appreciated FORD Foundation for financially supporting the research.
     
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